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Formula One racing has been the sport which has linked Segafredo Zanetti with the most prestigious results: three world champion driver titles, numerous victories with various different teams, from McLaren to Williams, and the pleasure of being associated with many drivers who have been world champions, including Niki Lauda, Alain Prost, Keke Rosberg, Nigel Mansell and Damon Hill.
And a special place in Segafredo Zanetti's memory is reserved for its long-running link with Ayrton Senna, who took his first steps in the world of Formula 1 thanks to the company's support.
Motor engine sports have featured strongly among sponsorships: from off-shore motorboat racing to rally driving, from endurance prototypes to autoGP, the Segafredo Zanetti brand-name has stamped its presence around the world.
The brand has also been involved with many other sports, both in Italy and in other countries where the Group is present in local companies.
There is soccer, and its partnerships with the National team and with Milan, but also its role as main sponsor with Bologna and Treviso football clubs, both expressing local company roots.
Basketball, volleyball and rugby, are among other sports sponsored... notable the many years of support for La Ghirada, the City of Sport near Treviso, and the glorious teams connected with it (Benetton Basketball and Sisley Volleyball).
There have also been important experiences in the worlds of cycling with Francesco Moser, ice hockey with Cortina, boxing, and golf (including the Italian Open), to name some more examples.
But sport hasn't hogged all the sponsorships: just think of the recent activity in the field of music with the Pooh – a group which authoritatively expresses Italy's creative prestige internationally – through the sponsored recording of their “Opera Seconda” concert.