Segafredo Zanetti Espresso, represented by their franchisee Target for Touristic Investment, attended the 2008 edition of the AVEX Air Show, which took place on November 5th-8th at Sharm el-Sheikh International Airport.
As in earlier editions, the show was inaugurated by President Hosni Mubarak, accompanied by a number of ministers and top officials. President Mubarak toured both the outside area — which had on display as much as 30 aircrafts, including models from Airbus, Gulfstream, Embraer and Cessna — and the pavilions where 54 Egyptian, Arab and foreign aviation-related companies exhibited their products.
The event, which is endorsed by the Egyptian Ministry of Civil Aviation, is aimed at companies within the small and mid-size airplane industry, and is focused on deal making. This year, the AVEX Air Show also hosted its first business seminar: the MENA Business Aviation Congress, approaching civil aviation industry in the Middle East and North Africa.
Visitors enjoyed many attractions such as aerobatic performances by the Egyptian Silver Stars, high quality aircraft showcases and static displays.
The Segafredo Zanetti Espresso stand had a great success as it was visited by hundreds of people every day, all of them appreciating the superior quality of the great Segafredo Zanetti Italian Espresso.