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Sponsor of the Art Miami 2010
November 30th, 2010

Art Miami (www.art-miami.com), Miami's longest running contemporary art fair and anchor fair to the city of Miami, announces that it will partner with Segafredo Zanetti Espresso, the leading private roaster in the world, to be the official coffee of the Fair from December 1 - December 5, 2010.  Now in its 21st year, Art Miami will offer a compelling array of modern and contemporary artwork from over 100 international galleries and prominent art institutions. Art Miami will be held in a state-of-the-art 100,000 square foot pavilion in Midtown Miami's burgeoning Wynwood Arts District. 
 
"We are thrilled to partner with Art Miami and serve our Italian coffee to the nearly 7,000 daily visitors to the Fair. The Segafredo Zanetti Espresso brand has a strong presence and following in the Florida market.  As the original contemporary art fair in Miami, Art Miami is a natural alliance," said Paolo Evangelista, Vice President, MZB cafes USA, Inc.
 
The boutique Italian coffee brand will serve complimentary espresso and cappuccino, and coffee-inspired signature cocktails in the exclusive Art Miami VIP Lounge presented by the Mandarin Oriental, Miami. During Art Miami, the brand will re-create their stylish Segafredo Zanetti Espresso Cafes in the Fair restaurants. In addition, Segafredo Zanetti Espresso is one of the sponsors of Art Miami's highly anticipated Opening Night VIP Preview on Tuesday, November 30, 2010 to benefit The Lotus House Women's Shelter, a quiet enclave in downtown Miami that offers a sanctuary for homeless women and infants in need.
 
The VIP Preview provides the first opportunity for collectors to acquire before Art Miami opens to the public the following day.  It is also the first night of Art Week in Miami, the first week in December when the City captures the attention of the international contemporary art market.  Last year, Art Miami's Opening Night Preview attracted over 6,500 international collectors, philanthropists, museum professionals, curators and journalists. 
 
"We are always seeking new ways to enhance the collectors experience at the Fair," said Nick Korniloff, Director of Art Miami.  "We are so grateful for the generous support of Segafredo Zanetti Espresso.  The brand's chic cafes will be a great place for visitors to relax and re-fuel as they explore the Fair," he added. 
 
With over 100 prestigious international galleries participating, Art Miami is a "can't miss" event for serious collectors, museum professionals, curators and art enthusiasts. Exhibitions at the fair will include modern and contemporary paintings, drawings, sculpture, photography and prints from Europe, Asia, Latin America, India, the Middle East and the United States. Distinguished for its depth, diversity and quality, Art Miami maintains a preeminent position in America's contemporary art fair market.