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New bar in Germany
July 22nd, 2011

The latest Segafredo Zanetti Espresso Bar opened in mid-June in the baroque Württemberg town of Ludwigsburg, home to 85,600 people. Ludwigsburg has many well-known companies and colleges and lies at the centre of a region with one of Germany’s strongest economies.
 
Franchisee Uwe Schaal and shopfitter Kiser have created, in an 80m² space, the authentic Italian look at Kirchgasse 11 in the pedestrian area of Ludwigburg’s historic centre.
 
The bar sports Segafredo’s signature design features. Silvia Vetter and her team will treat their customers from Mondays to Saturdays, 08.00 to 20.00 hours, to special Italian coffees, prosecco and other beverages, sweet and savoury dishes.
There are 32 covers on the terrace for a taste of the Italian lifestyle and a little dolce vita.

With ‘il vero espresso italiano’ mission, Segafredo Zanetti, the number one supplier of espresso to restaurants in Europe, have dedicated themselves to the global dissemination of authentic Italian coffee. 
As part of the franchise, hundreds of original Segafredo espresso bars currently act as ambassadors of Italian café culture for an international audience. 
 
Further openings in 2011 took place in Phuket, Cairo, Lausanne, Rabat, Seoul, Bern, Zürich, Nantes, Bangkok and Singapore. With its 100 franchise outlets in Germany, Segafredo Zanetti Deutschland is the country's leading provider of the espresso bar concept.