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Promotional activity with Shell in Hungary
September 5th, 2011

Segafredo Zanetti & ShellSegafredo Zanetti Italy and Segafredo Zanetti Poland developed an important co-branding promotional activity with Shell in all Shell stations throughout Hungary.
 
The promotional activity -  launched in June and ending up mid September - consists in the free supply of a 250g bag of Segafredo Zanetti branded roasted coffee upon a refuelling of at least 30 litres of Shell V-Power, V-Power Diesel or  V-Power Racing and of a 100g sachet of Segafredo Zanetti roasted coffee upon a refuelling of GPL or Diesel Extra.
 
This is a high-visibility project for the Segafredo Zanetti brand both due to the high positioning of the co-branded Shell and to the major advertising campaign on the public areas in the service stations through dedicated boards, stands and leaflets.
 
The operation consolidates the partnership between Segafredo Zanetti and Shell that had already brought about very positive results on occasion of a former co-branding activity implemented in Italy between the end of 2010 and the beginning of 2011 on the Segafredo Zanetti coffee range Le Origini.

Segafredo Zanetti & Shell

Segafredo Zanetti & Shell

Segafredo Zanetti & Shell