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First international brand in Palestine
October 10th, 2012

Segafredo Zanetti Espresso has opened its first café in franchising in Ramallah, Palestine, first international brand in this market.

Ramallah has been considered the "Paris of the West Bank", the most culturally rich and liberal among Palestinian cities, open to different cultures than Islamic one, where  its many restaurants, cafes and several public places  makes its nightlife particularly lively.
Ramallah has then become the main economic and political activity center of the territories under Palestinian Authority control.

The building boom in the early years of 21st century shows in the many palaces and luxury hotels built in particular in the residential and business area of Al-Masyoun  Heights, not far from the city center, location of the new  Segafredo Zanetti Espresso coffee shop, which covers an area of 235 square meters with a terrace of 74 square meters and can receive up to 156 seats.

In addition to the different preparations of coffee, the menu features some typical Italian cuisine and its variations such as delicious "Bruschetta Oriental".
Keeping up with the times and the changing needs of communication, the new café also offers free WIFI and plugs for electricity.

The coffee shop is run by the franchisee Al Imtiyaz Tourism Investment Co., whose owners, Mr Musbah AlAjez and Mr. Ibrahim El Far both come from international business reality.

The new coffee shop is going to become an important point of reference for coffee lovers in what is considered by many as the "virtual" capital of Palestine.