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November 20th, 2013

BEIJING JIESHENGHANG TRADING Limited, new partner of Massimo Zanetti Beverage Group for the Chinese market - Sole Importer and Distributor of the brands Segafredo Zanetti and Segafredo Zanetti Coffee System in China and Distributor of La San Marco professional equipment - attended FOOD & HOSPITALITY China, Premier Business Exhibition for the global Food & Hospitality sector in China, held in Shanghai’s new International Expo Center from the 13rd to the 15th of November 2013 with more than 1.500 exhibiting companies from 70 countries and customer attendance of more than 30.000 buyers from across the country.

Throughout the duration of the exhibition, Segafredo Zanetti stand has been the platform of several business meetings as well as of product degustation: hundreds of espresso and cappuccino made with Segafredo Zanetti finest blends for the Ho.Re.Ca market have been prepared by our Group Grand Chef Barista and his trained staff for the delight of all guests visiting the stand.

FOOD & HOSPITALITY China is just the first of a series of events and tradeshows BEIJING JIESHENGHANG TRADE Limited is planning to participate in the next years and marks the Group coming back on China market in the Ho.Re.Ca, Retail and O.C.S channels.

A big THANK YOU to Mrs. Jiang Wang - GM of BEIJING JIESHENGHANG TRADE Limited- and all her Team whose enthusiasm and commitment contributed to make a great success out of this event.