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In Brazil with the Italian Team!
June 12th, 2014

Brasile 2014

Segafredo Zanetti, Official Partner of all Italian National Football teams, is the official coffee supplier of the Azzurri also in the whole activity of the World Cup which starts today in Brazil.

This partnership began during the World Cup victory in Germany 2006, when Segafredo accompanied the team’s triumph road to the finals as the official coffee of Casa Azzurri, the Italian Team headquarters. Then continued with second place at Euro 2012; a path of success and satisfaction that today leads us to the country of carnivals, football and coffee.

In Brazil, Segafredo Zanetti is present with multiple active subsidiary companies along the whole chain of coffee production; from cultivation of the plant to its processing, from the art of roasting to its commercialization and export.

Brazil is the first country in the world in quality coffee production as well as Massimo Zanetti Beverage Group is the first private group in the world within the coffee industry. Segafredo Zanetti is one of the numerous companies with global presence belonging to MZB Group.


Therefore the best coffee will be available to the entire Italian delegation; from players to team staff, doctors to managers and journalists, to ensure the best taste and motivation in view of this long-awaited new adventure.