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Segafredo Zanetti official launch in China
January 24th, 2014

We are proud to announce that the Segafredo Zanetti brand was officially launched on China market on a Press Conference held in Beijing Four Seasons Hotel on January 8, 2014.

Around 200 V.I.P. guests attended the Ceremony including China major medias and popular movie and singing stars, Beijing five-star Hotels managers, F&B professionals, China-Italy Chamber of Commerce and representatives from foreign Embassies in China.

During the launching Ceremony JieShengHang Trading Ltd – who successfully arranged the event – was officially appointed by SEGAFREDO ZANETTI Representatives as the Sole Importer and Distributor for China market.

Thanks to this important collaboration, Chinese consumers will now have the opportunity to enjoy the true flavor of SEGAFREDO ZANETTI Italian espresso wherever they are: in cafés, restaurants, hotels but also in the office or at home.

For further information click here.