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Acquisition of Portuguese Nutricafes
July 13th, 2016

caffè espresso

Massimo Zanetti Beverage Group approved the acquisition of 100% share capital of Nutricafés, one of the main players in the Portuguese coffee market.

With this acquisition MZBG will further reinforce its position in Portugal, where the Group is already operating through its subsidiary Segafredo Zanetti Portugal S.A. with the brand Segafredo Zanetti, reaching a total market share of 14%. With this deal MZBG will acquire a production plant in Portugal which will efficiently provide products to both Portugal and Spanish markets.

Nutricafés acquisition perfectly fit the Group’s strategy which aims to further develop in the Food Service channel, as well as in the Single Serve segment, also through the acquisition of historical brands, with a strong tradition and capacity for growth in their reference’s market.

Nutricafés is the 3rd largest operator in the Portuguese coffee market with highly trusted and prestigious brands and with 22% market share in Lisbon and around 9% across Portugal. With two distinct leading brands: “Nicola Cafés” and “Chave D’Ouro”, covering the 83% of retail chains.

In the single-serve capsules compatible market the company has 37% market share and a growth of 139% between November 2013 and November 2015.

Massimo Zanetti, President and CEO of Massimo Zanetti Beverage Group S.p.A. commented: “I am very proud of the acquisition of these two historical brands, several hundred years old. " Nicola Cafés " is one of the oldest and most prestigious Portuguese coffee brand dating back to 1779. Both brands have a strong presence and awareness among consumers and with Nutricafés we will become the 3rd largest operator in Portugal. Thanks to this acquisition, we strengthen our presence not only in Portugal but in the whole Iberian Peninsula as it allows us to enter as main actor into the Spanish market. With these historical brands, we extend our range of products with a strong historical heritage and emotional value for the consumer.