FOLLOW US ON   Segafredo Facebook Fan Page Segafredo Iberia Instagram Segafredo Twitter Page
Search the site
Share this page on
Segafredo and Adriatic Food at Hostex Africa
May 25th, 2016

Hostex 2016

Segafredo’s worldwide reach is extended even to the very bottom of the African continent. From 3 – 5 May 2016, Adriatic Food and Catering Equipment company (exclusive distributor of Segafredo in South Africa) participated to Africa’s leading hospitality and food service expo: Hostex.

The expo is the only Pan-African food, drink and hospitality trade show in the world, and boasts over 250 exhibitors and 8500 guests visiting. The show has been running for over 30 years with the support of many of Africa’s leading hospitality companies.

At the show, an elegant wood and glass Adriatic stand attracted visitors from the hotel, restaurant and catering industries with freshly brewed Segafredo Extra Strong and Massimo cappuccinos and espressos. The range of Segafredo products – from the eye-catching capsule machines to the Le Origini varieties – were on display for viewing, discussing and sampling. Visitors to the stand were blown away by the richness of the culture and history behind the Segafredo brand; its expertise, and of course, the excellent quality of its products.

Coffee culture in South Africa, particularly, has seen tremendous growth over the years. More and more consumers have become appreciative of good coffee: how it is produced, how it is made, and how it is drunk. This was clearly manifest in the excitement and enthusiasm of the visitors at the Adriatic – Segafredo Hostex stand.