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"Citius!, Altius!, Fortius!"

The motto adopted by the International Olympic Committee since its founding in 1894, is well suited to the spirit with which Segafredo Zanetti faces new challenges every day.
In this case, renewing and consolidating its presence in the world's greatest sport events, as the Official Supplier of Casa Italia Coni at the Olympic Winter Games in Sochi.

From February 7 to 23 2014, Russia has hosted the XXII edition of the Olympic Winter Games, in which the world’s best athletes - along with athletes from all five continents participating in committing to the best of their ability in the noble de Coubertin spirit - have been challenged to compete in the 15 disciplines that comprises the winter games.

The Segafredo coffee was tasted in both Casa Italia locations, set up inside the Olympic Park in Sochi (where the ice sports where held) and in Rosa Khutor (where the snow sports took place).

As it happens from time ago in the soccer world, the best coffee has accompanied not only the Azzurri athletes, but also the entire Italian delegation; from technicians to medical assistance, from the management to the journalists, that have achieved results far superior to the previous edition, with 8 medals.