Segafredo Zanetti Espresso has opened a new coffee shop in franchising in Sharm el Sheik, one of the world most important tourist destinations.
Often known simply as "Sharm", the city, facing the Red Sea is worldwide well-known for its sun, sea and sand and for the luxury of five-star hotels, water sports, shopping and entertainment.
All around are Bedouins, colorful tents, mountains and sea. Its Barrier Reef attracts millions of people each year.
Sharm el-Sheikh is also known as The City of Peace referring to the large number of international peace conferences that have been held there.
The new outlet Segafredo Zanetti Espresso has been opened inside Sharm's new International airport, the second largest one in Egypt after Cairo (where Segafredo Zanetti is already present).
The good position, just behind the security control, and the quality of the espresso have already made the outlet a landmark for million passengers passing by the airport every year.