OUR WAY OF BEING

Segafredo speaks to those who choose consciously. To those who aren't easily satisfied, who seek true quality, authenticity, and expertise. To those who want to know what's behind every cup, recognize its value, and choose intentionally, every day. And to those who seek something more in coffee: not just a gesture, but an activator. Of energy, of ideas, of moments that begin.

FOR COFFEE LOVERS

 

People, even before they are customers.

We speak to those who experience coffee as a daily ritual, a moment of pleasure and choice.
To those who love to stay informed, experiment, recognize quality, and feel part of a world built on values, taste, and expertise.
Whether at home, at work, or out and about, coffee becomes an experience to be enjoyed with awareness.

FOR COFFEE LOVERS

 

People, even before they're customers.

We speak to those who experience coffee as a daily ritual, a moment of pleasure and choice. To those who love to learn, experiment, recognise quality, and feel part of a world built on values, taste, and expertise.
Whether at home, at work, or out and about, coffee becomes an experience to be lived with awareness.

 

A LONG-STANDING STORY

 

Segafredo was initially founded in Italy, where it quickly became a market leader in both the away-from-home consumption and mass retail sectors, before subsequently conquering international markets.

Today, Segafredo is the leader in Espresso in Italy and around the world, with a clear mission: to spread the taste, culture, and preparation of coffee globally by offering a product of absolute quality, guaranteed from the seedling to the cup, as only Segafredo can. Since 1973, it has been a historic brand, confirming its status as an excellence of "Made in Italy."

DISCOVER THE HISTORIC BRAND

A LONG-STANDING STORY

 

Segafredo was initially founded in Italy, where it soon became a market leader in the out-of-home consumption and retail sectors, subsequently going on to conquer international markets.

Today, Segafredo is the leader in Espresso in Italy and around the world, with a clear mission: to spread the taste, culture, and preparation of coffee globally by offering a product of absolute quality, guaranteed from the seedling to the cup, as only Segafredo can. Since 1973, it has been a historic brand, confirming its status as an excellence of "Made in Italy."

 
DISCOVER THE HISTORIC BRAND

OVUNQUE NEL MONDO, SEMPRE SEGAFREDO

100+
Paesi serviti
400+
Segafredo shop

Dall'Italia ai principali mercati internazionali, la nostra presenza si estende attraverso caffetterie, ristorazione e punti vendita selezionati. Una rete globale che porta l'esperienza Segafredo nel mondo.

FROM THE VISION OF A GLOBAL GROUP

 

Segafredo is part of Massimo Zanetti Beverage Group.

A tangible international entity, made up of companies, people, and expertise working together every day in different markets. A group present across multiple continents, capable of growing while maintaining a clear direction and a strong industrial foundation.

More than just coffee: a system that starts from raw materials and extends to the finished product, with direct control throughout the entire supply chain. A global dimension that is not just about expansion, but a more robust and structured way of doing things.

 
DISCOVER THE GROUP

FROM THE VISION OF A GLOBAL GROUP

 

Segafredo is part of Massimo Zanetti Beverage Group.

A tangible international entity, made up of companies, people, and expertise working together every day in different markets. A group present across multiple continents, capable of growing while maintaining a clear direction and a strong industrial foundation.

More than just coffee: a system that starts from raw materials and extends to the finished product, with direct control throughout the entire supply chain. A global dimension that is not just about expansion, but a more robust and structured way of doing things.

 
DISCOVER THE GROUP

SUSTAINABILITY AND CERTIFICATIONS

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