OUR WAY OF BEING

Segafredo speaks to those who choose consciously. To those who aren't easily satisfied, who seek true quality, authenticity, and expertise. To those who want to know what's behind every cup, recognize its value, and choose intentionally, every day. And to those who seek something more in coffee: not just a gesture, but an activator. Of energy, of ideas, of moments that begin.

FOR COFFEE LOVERS

 

First of all, people.

People who experience coffee as part of their daily rhythm, but also as what kickstarts the day, ideas, conversations. A gesture that is never neutral: it's what sets things in motion. For those who want to discover, experiment, and push beyond their usual taste. For those who recognize quality with the first sip and seek it out, every time. At home, at work, everywhere: coffee is never just a break. It's the moment when something happens.

 

FOR COFFEE LOVERS

 

People, even before they're customers.

We speak to those who experience coffee as a daily ritual, a moment of pleasure and choice. To those who love to learn, experiment, recognise quality, and feel part of a world built on values, taste, and expertise.
Whether at home, at work, or out and about, coffee becomes an experience to be lived with awareness.

 

A LONG-STANDING STORY

 

Segafredo was founded in Italy, but it didn't stop there.

It started with a clear idea: to take espresso beyond borders, into real life, into everyday life. From homes to supermarkets, and then to international markets, the journey quickly accelerated. Not by chasing the market, but by opening it.

Today, Segafredo is a global presence built on precise choices: control, expertise, and quality throughout the entire supply chain. From the raw material to the cup, every step is intentional. A story that comes from afar, but always plays forward. Because coffee is not something to be preserved. It's something to push further.

 
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A STORY THAT GOES WAY BACK

 

Segafredo was founded in Italy, but it didn't stay there.

It started with a clear idea: to take espresso beyond borders, into real life, into everyday life. From homes to large-scale distribution, to international markets, the journey quickly accelerated. Not by chasing the market, but by opening it up.

Today, Segafredo is a global presence built on precise choices: control, expertise, and quality throughout the supply chain. From raw materials to the cup, every step is intentional. A story that comes from afar, but always plays forward. Because coffee is not something to preserve. It's something to push further.

 
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SEGAFREDO EVERYWHERE IN THE WORLD ALWAYS

 

100+

Paesi serviti

400+

Segafredo Shop

 

From Italy to major international markets, Segafredo naturally enters people's daily lives. At home, on supermarket shelves. Outside, in cafes, restaurants, and selected points of sale. An ecosystem made of different places and moments, united by a single approach: quality, expertise, consistency. Wherever you are, in your everyday rhythm, Segafredo is there.

 

FROM THE VISION OF A GLOBAL GROUP

 

Segafredo is part of Massimo Zanetti Beverage Group.

A tangible international entity, made up of companies, people, and expertise working together every day in different markets. A group present across multiple continents, capable of growing while maintaining a clear direction and a strong industrial foundation.

More than just coffee: a system that starts from raw materials and extends to the finished product, with direct control throughout the entire supply chain. A global dimension that is not just about expansion, but a more robust and structured way of doing things.

 
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FROM THE VISION OF A GLOBAL GROUP

 

Segafredo is part of Massimo Zanetti Beverage Group.

A concrete international entity, made up of companies, people, and expertise working together every day in different markets. A group present on multiple continents, capable of growth while maintaining a clear direction and a strong industrial base.

More than just coffee: a system that starts with raw materials and extends to the finished product, with direct control along the entire supply chain. A global dimension that is not just about expansion, but a more solid and structured way of doing things.

 
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SUSTAINABILITY AND CERTIFICATIONS

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