HISTORIC BRAND
THE STORY OF SEGAFREDO
Since 1973, Segafredo has not just been making espresso; it has been taking it to the world, igniting it, making it alive. From the plantations to the cup, every step is under control, because quality is not a result: it is a continuous choice, made every day.
Over 50 million cups a day tell much more than a habit. They tell the story of the work on raw materials, rigorously selected. They tell of expertise built over time, skilled hands, precise decisions. They tell of an energy that runs through every phase: from research to innovation, never stopping. It is a constant, concrete, global movement. And no, we are not here to follow the category. We are here to push it forward, every single day.
Segafredo is in the Register of Historical Trademarks of National Interest. An acknowledgement that speaks not only of the past, but of everything we have built — and continue to build every day. Because being "historical" doesn't mean looking back. It means having roots so strong that they can push us even further forward.
This title accompanies our name. Not as a finish line, but as confirmation of what we are: a brand that brings Italian espresso to the world, with the same energy, the same ambition, and the same attention to quality.
