NATURE PROJECT
More than a coffee, a concrete commitment
Inside every cup of Natura there is a concrete promise: a sustainable project, capable of generating a positive environmental, social and economic impact on people and the planet. From the design phase to the finalization phase, we have worked following a principle of extreme consistency, favoring collaborations and virtuous partnerships with companies and organizations committed to protecting the resources and beauty of the territory.
FROM THE COFFEE BEAN..
Segafredo Natura Bio is an excellent product from organic farming, cultivated using only natural substances, avoiding the excessive exploitation of resources, for a sustainable development model.
The coffee beans have been carefully roasted to offer a high-quality taste experience with fruity and milk chocolate notes.
Certified organic coffee blend PP/PE packaging can be disposed of in plastic recycling.
..TO THE PLANET
Respect for high technological standards and commitment to the environment are the criteria we used to select our suppliers, favoring Made in Italy supply chains, collaborations, and projects capable of ensuring continuity and reliability, while minimizing the impact on the territory.
Consistent with the project's objectives, we produced most of the communication materials with respect for the planet, choosing to use recycled and recyclable resources.
A NEW FOREST FOR SEGAFREDO, A NEW FOREST FOR THE PLANET
With the Natura project, in collaboration with Piantando, Segafredo is establishing its first forest in Italy. In Abruzzo, in a protected natural area on the slopes of Mount Majella.
DISCOVER OUR FOREST
Through a concrete commitment to forest conservation and restoration, we have identified at-risk areas and are creating a community forest, actively contributing to:
Reducing the effects of erosion due to tree cover;
Stabilizing slopes as a result of root systems;
Natural regeneration of native species.
